Welcome to World of Oorja, where the essence of nature meets the artistry of local craftsmanship. Established in 2021, our journey began with a vision to bring the healing energy of crystals into the lives of individuals seeking balance and well-being.

Our Legacy

Rooted in a legacy of over 27 years, our parent company has been a stalwart presence in the RIICO Industrial Park, Jaipur. Since 1994, we have been sourcing AAA-grade raw crystals directly from mines, ensuring that each piece we create carries the purity and authenticity that defines our brand.

Craftsmanship and Artistry

At World of Oorja, we take pride in the skilled hands that shape our creations. Local artisans, steeped in tradition, infuse their craftsmanship into every product. Our bracelets, in particular, are a testament to the beauty of handcraftsmanship, ensuring that each piece is as unique as the wearer.

Handmade with Love

Our commitment to excellence extends to the handmade nature of our bracelets. Meticulously crafted, each bracelet tells a story of dedication and precision. It's not just a piece of jewellery; it's a tangible expression of positive energy and individuality.


Having delivered over 25,000 orders to date, we are grateful for the trust and support of our growing community. Every order represents a connection we've made, a journey we've shared, and a positive impact on someone's life.

Our Founder

World of Oorja was born out of the passion and vision of Yash Pokharna. His commitment to creating a brand that resonates with authenticity, quality, and positive energy is the driving force behind everything we do.

As we continue our journey, we invite you to explore the world of healing crystals with us. Each piece is more than a product; it's an embodiment of our commitment to bringing harmony and positivity into your life.

Thank you for being a part of the World of Oorja family.

Discover. Transform. Thrive.

Explore Our Collections 

Featured in News